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Promotion and advertising is crucial for any organisation that seeks to grow its business and opportunities. And in the world we live in...

Strategic management in business is often described as the planning and management that goes into achieving objectives that align with...

Warren Buffett, the famous business magnate, investor, and philanthropist, aptly said that the most significant mistakes in anyone's life...

Many surveys have indicated that 95 - 97 per cent of businesses fail. Present companies struggle with launching new products....