Promotion and advertising is crucial for any organisation that seeks to grow its business and opportunities. And in the world we live in today, the ways of creating such opportunities is endless. In this blog, a few methods/ ways will be shed light upon by which organisations can effectively indulge in their advertisement to help promote their goods or services.
• Getting a website is a must have today as it serves as the go-to for the current and potential customers. Even if customers find the organisation on social media or Google, they might want to go to the organisation’s website. The website serves to promote your business around the clock.
• Creating a Google Business Profile is another good idea to promote any new products or business by uploading photos of it to your Business Profile as well as adding it as a new item or mentioning details about the product or services being provided.
• Running a social media contest helps not just connect with people who could be potential customers but also in bringing in more followers and prospects for the business that is being offered by the organisation and can serve as a great way to combat a low organic reach if at all. However a crucial step here is to announce the content across all channels and platforms as increased engagement with the social media account will likely drive more traffic to the website and put the business in front of new customers.
• Ensure that the advertisement is promotional in nature even if it’s in a subtle manner while also being persuasive in a way that can convince customers to give the products and services of the organisation a try and/or stick with it. This can happen either by using logical reasons to justify the purchase of a product or winning trust with arguments of authority.
• Email campaigns are another great manner to advertise and to get the word out about the organisation and its products/ services. It also acts as am incentive to get subscribers to sign up in a lot of instances. Emails aren’t customer/ subscriber exclusive always and can also go out to the common public/ general audience in a lot of cases.
• Having a blog post written on the newly launched item helps organisations and its marketing team to go into depth on all of the details, features, and benefits that would be provided and can be looked forward to- in order to build the excitement for the product, and organisations can share the link to the blog post via emails or social media platforms. A blog can provide educational content around queries/ doubts and terms that customers might be searching in Google.
• Implementing search engine optimisation (SEO) isn’t just one tactic, but many tactics that collectively work together to improve your rank. This involves adding keywords to specific places on the website of the organisation, production of original content with tagged images and maintaining high page security and load speeds. However, while SEO will help organisations get to the top of results pages, it still renders to be a long-term strategy that can take weeks to start showing results.
• Creating listings on major sites wherein smaller directory sites pull data from larger ones enables the likelihood of the organisation to show up on other directories as well. Seem of the major directories are Google, Facebook, Yelp, etc. where there are options for both free and paid advertisements.
• After creating listings organisations must not forget to optimise it in order to improve the appeal of the business and rank of the organisation and enable it to be above competitors in searches. It is important to ensure that all of the listings of the organisation is consistent with the information on their respective website as inconsistencies can cause the Google and customers that view the platforms to raise an eyebrow at the organisation’s trustworthiness. Finally, organisatios must ensure to monitor their listing and fix any inaccuracies, which can happen when listings are auto-populated.
• Out of the directories, it is often advised to prioritise Facebook, given that Facebook is the largest social network online and it can be a great way to keep in touch with existing customers and to reach new customers. However, it must be noted that promoting business on Facebook can vary substantially depending upon the industry. Organisations can also promote their business indirectly on LinkedIn by providing perspectives in group discussions and/or providing links to relevant content on their website but they must ensure to not always be promoting only their own content.
• Collecting reviews is essential especially for small and local businesses. Word of mouth is one of the most powerful ways of promoting business to the right people and reviews on official platforms like Google, Facebook, and Yelp significantly align with that ideology as they can increase exposure that organisations receive since fake/ spam reviews can be prevented on such platforms. Organisations must also respond to the reviews i.e try to resolve the negative reviews and respond to the positive ones with gratitude and humility to reveal the values of the organisation and give potential customers an idea of what it would be working with them.
• Video marketing is another way to effectively advertise. Reels on Instagram, videos on YouTube and Facebook- all these are brilliant and effective ways to help potential customers and clients to connect with the business of the organisation.
• Also, engaging active<y in the online community or collaborating with famous personalities/ influences could help boost the reach of the product or services of an organisation to a bigger base. Covering the collaboration in local networks and as many social platforms as possible is also essential.
All these methods can help organisations actively advertise better but it also is important to physically promote the goods and services of the organisation via word of mouth by physically making an appearance by attending local events or trade shows as well.
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